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You wouldn’t want to bring just anybody into your business to work with your employees and their mental health.

Yet, much of the mental health industry, particularly the coaching market, remains unregulated. 

Individuals aren’t required to have any formal qualifications or training in order to become a coach. 

We believe that not only is this wrong, but that it’s incredibly unsafe and even dangerous for those looking for someone to talk to.

So, we’ve built one of the first structured, regulated coaching models in the world, comprised of some of the most experienced coaches & practitioners around. 

Our coaching model

All to make sure that your business and your employees not only have the highest quality support, but also the safest. 

And, for an employee to get the support they truly need for their mental health, they need to talk to a qualified professional who is separate from the business.

That’s where we come in.

Who are our Coaches?

With trust, safety and quality being our priorities, we vet hundreds of coaches, and recruit only a handful. Here are our requirements for Sanctus Coaches. 

Fully qualified, accredited & professional coaches

We don’t train our own coaches. Instead, we only work with coaches who have full coaching qualifications before joining Sanctus. Further to this, they are also fully accredited with a professional body (or in the process of becoming accredited), such as the ICF, AC, EMCC, or BACP – which provides an extra stamp of credibility.

Minimum of 2 years experience and 350 hours face-to-face coaching

At least. This is a minimum for us, but our coaches typically have much greater experience than this before they begin coaching with Sanctus. Some Sanctus Coaches have done upwards of 1000 hours of coaching.

Simply the best

We have strict standards around quality, and only hire 10% of coaches who apply to us, after a 3-stage recruitment process. Our Coaches admit it’s probably the toughest interview process they’ve even been through. (You’ll thank us for it though, promise!)

A mix of some of the HQ and Coaching team

Full-time coaches

Our coaches are self-employed, yet coaching is their full-time profession and we view them just as much a part of the Sanctus family as we do our full-time team.

Fully protected

All of our coaches have their own professional insurance as do we at Sanctus, so we (and you) are double protected.


As well as being technically brilliant, we also only select coaches who perfectly align with the Sanctus mission and ethos. We want coaches who will treat humans as just that — humans, and are in touch with their own mental health story.

Can confidently handle a wide range of topics

A Sanctus coach will have a variety of coaching conversations on any one given day, covering everything from anxiety and addiction to leadership and public speaking, with everything in between. Sanctus Coaches can handle the range and diversity of what different people will bring to each session, are able to support themselves, others and hold their own boundaries.

Can coach a diverse group of people

Sanctus Coaches are able and equipped to coach everyone from senior executives to junior staff, or even the founder of the business. It’s not uncommon for people of all levels of seniority at a business to use Sanctus.

Abide by a strict Code of Ethics

All Sanctus Coaches work to an international set of Code of Ethics. While each coaching body will have their own guidelines, all are more-or-less exactly the same, and an example of this can be seen here.

Take confidentiality incredibly seriously

This is a key cornerstone for any coaching relationship, and something that falls under a coach’s Code of Ethics. A Sanctus Coach will never feed anything back from a session to us at Sanctus or anyone within a business. The only exception to this rule is if the coach believes the individual is at immediate risk of harming themselves or someone else.

One of our Sanctus Coaches, Brad

What can Sanctus coaches actually coach on?

In short, almost anything. If you take a full spectrum of professional support with therapy at one end, and executive coaching at the other end, we sit in the middle 90% of that.

100% of things can be brought to the Sanctus space and talked about, but our Sanctus Coach will only be able to work on 90% of things that are within our boundaries.

In the other 10%, they’ll work with the individual to refer them on to other professional support. This 10% may include things such as depression, suicide, and anxiety, or executive goals or leadership growth.

What’s important to us here though is that 100% of individuals within a business can have access to the space if they wish to use it.

The recruitment process

We take great care in the recruitment of our coaches to ensure that they match all of our requirements above. All coaches will go through a 3-step recruitment process:

  • Online application
  • Group assessment with other coaches
  • A 1:2:1 mock coaching assessment with two Head Coaches (one to be coached, one to be observed)

Support inside Sanctus

Our coaches are well-supported once a member of the Sanctus coaching team. We like to think that we look for the best of the best, and then bubblewrap them once they’re inside.

  • At-Risk trainingthey are put through training to ensure they are able to effectively identify and support individuals who may be at-risk.
  • Supervisionall coaches are required to have supervision once a month with a coach supervisor. All Sanctus Coaches are in supervision and we have our own in-house Supervisor who has 13 years of experience leading mental health teams in the NHS.
  • Head Coach supporteach coach is assigned a Head Coach as a clear line of communication and support. This is the person they go to to escalate an issue or lean on for extra support and check-ins

Things that our coaches aren’t

We know that there are tonnes of confusing definitions and terminologies in the mental health industry, and so we want to clear up some of the things that our coaches aren’t.

  • Therapists, counsellors or psychiatristswhile some of our coaches may have backgrounds in these areas, in a Sanctus context, they work only as coaches. We do, however, have a resource of these professionals that we can refer individuals to.
  • Performance, executive or leadership coachesas with the above, some may have backgrounds in these areas, but in a Sanctus context, they work only as coaches focusing on the whole individual, not just their role or work-self.
  • Business consultants our coaches are there to work with the employees of a business as individuals, and the individual is their top priority. They aren’t there to feed anything back to Management, HR or the People team, or to consult on business culture or “themes” that may crop up in sessions.