The Benefits of Coaching in the Workplace

Companies have historically measured the impact of coaching by how many people use it.

But in our latest whitepaper, Sanctus Coach Valentina Passoni argues that there’s far more to it than just that.

Coaching enables employees to become more engaged and perform better at work. This improvement in employee well-being doesn’t just benefit the person receiving coaching—it has a ripple effect on the rest of the business.

The ripple effect of coaching

When someone experiences the improvement in well-being that comes from coaching, they’re more confident, more capable, better communicators, and better at collaborating with colleagues.

Financial incentives are no longer the only reason people stay in a role. Employees want opportunities for training and development, and a sense of purpose from their roles.

In fact, 94% of employees say they’d stay at a company longer if it invested in their well-being, learning, and development.

This shows that coaching is no longer a nice-to-have—it’s imperative to attraction, retention, and engagement, because it turns the workplace into a place where every employee can thrive.

Companies with higher employee well-being also outperform standard benchmarks on the stock market, demonstrating the high business and moral cases for supporting employees in the workplace with coaching.

The safe space that coaching creates for employees to talk through problems and find their focus is key to sustainable high performance at every level.

Investing in employee development also shows employees that the organization sees them not as a number, but as a person. This is what employees crave, too—96% of employees want to see empathy in business and almost 80% would leave a company if they felt there was a lack of it. There’s been a shift in what employees want from their employers and those that don’t adapt risk being left behind.

In the US alone, the business coaching market in 2023 was worth $15.2 billion, showing a demand for coaching services as businesses enable employees to be happier and more productive in the workplace.

Our wholebeing strategy embraces the concept of an employee as a whole person, taking into account their enablers, strengths, and challenges. Employees can come to work as themselves, reducing the psychological strain that can come from an environment where they don’t feel like they belong—or where they don’t want to be.

How a strong coaching culture benefits employee performance

99% of employers say that coaching has had a positive impact on the wider business.

Workplace coaching helps employees to see things differently. It can support leadership development initiatives, making it a smoother transition process when someone is promoted and help them with their continued professional development through offering an objective opinion on challenges they face.

Managers’ improved leadership skills mean they can support their employees’ individual performances, leading to more engaged employees, higher employee satisfaction, and lower employee turnover.

Even if an employee isn’t in a management position, they can still benefit from coaching. Coaching can help them work toward their professional and personal goals, whatever they may be.

It can also make them better at communicating with their colleagues and increase job satisfaction.

Download the whitepaper

That’s only a taste of the benefits of coaching in the workplace.

Val’s whitepaper explores the ripple effect coaching can have across an organization and employees’ lives.

Download our latest whitepaper, Beyond Usage Reporting—Tracking the Rippling Effect of Coaching to Measure Organizational Success, to find out how coaching could benefit your organization.

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