Gen Z Doesn't Want to Work for Energy and Utilities Companies – Here's How to Fix it

Energy and utility companies have a branding problem. Just like the tech sector, it’s at the forefront of change, yet our study showed that 39% of Gen Z want to work in tech, while just 12.5% want to work for energy or utility companies.

We surveyed 200 British Gen Zers, aged between 18 and 29, about how they feel about work. What motivates them? What demotivates them? And how can companies attract, retain, and train this new generation?

What Gen Z wants from the workforce isn’t necessarily what companies are offering. There’s a big divide forming that risks huge consequences as Gen Zers become bigger and more influential in the world of work.

Download our exclusive whitepaper to find out what this first generation of digital natives want, and how businesses can get the most from them.

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What you'll learn:

The importance of continuous learning – and why that could be the key differentiator the energy and utilities sector needs
What work success looks like to Gen Z – and how you can tap into that
How Gen Z are redefining the workplace – and why coaching could be key to everyone meeting in the middle

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